If you're building a digital product business in 2026, the platform you choose determines how much of every sale you actually keep — and how seriously buyers take your brand.

Here's a straight comparison of the most popular options, plus one built specifically for premium digital products.

Gumroad is the most well-known name in digital product sales. It's easy to set up and handles delivery automatically. The downside: a flat 10% fee on every sale, no matter your volume. For a $37 product, that's $3.70 gone before you see a cent. The storefront aesthetic is also very generic — fine for testing, limiting for brand-building.

Etsy has massive organic traffic, which is its main appeal. But it's built for handmade physical goods, and digital products sit awkwardly in that context. Listing fees, transaction fees, payment processing fees, and offsite ad fees stack up fast. You also don't own your customer relationship — Etsy does.

Payhip offers a free plan with a 5% transaction fee, dropping to 0% on paid plans. It's clean, functional, and handles EU VAT automatically. The brand customisation is limited and the marketplace discovery is minimal — you're driving all your own traffic.

Shopify is powerful but overkill for most digital product sellers. Monthly fees start at $39, and you'll need apps for digital delivery, which add more cost. It's built for physical commerce first.

Bruedd was built from the ground up for premium digital products — not as an afterthought to a physical goods marketplace.

What sets it apart:

• Dark luxury brand aesthetic — your products are presented in an environment that signals quality, not a generic marketplace grid
• Instant digital delivery — signed download tokens with 7-day TTL, no manual fulfilment
• Marketplace exposure — your products can be listed in the Bruedd Marketplace, giving you discovery without running ads
• PLR and resell rights support — built-in infrastructure for private label rights products, which most platforms don't handle cleanly
• UGC creator tools — if you create content as well as products, the UGC Creator Hub gives you rate cards, contract templates, and brand deal tracking in one place
• Loyalty programme — buyers earn Bruedd Rewards points, which increases repeat purchase rates

On Etsy and Gumroad, the platform owns the customer relationship. You get a sale notification; they get the email address, the retargeting data, and the ability to show your buyer a competitor's product next time.

On Bruedd, you're building on infrastructure that's designed to grow your brand — not theirs.

If you're selling Canva templates, brand kits, PLR bundles, AI prompt packs, or coaching tools — and you want your storefront to look like it belongs in the premium tier — Bruedd is the platform built for that.

Browse the Bruedd shop or apply to sell your products on the marketplace.